Forma.ai is the first SPM solution
purpose built for Sales Ops
Connected sales performance
Forma.ai provides a central source of truth for Sales Performance, allowing rapid and agile planning and execution across territories, quotas, and incentive compensation.
Plan and deploy
Use our end-to-end AI to design and optimize territories, quotas, and compensations plans in days, not months, and deploy them instantly.
Optimize with in-depth analytics
Build comp plans that capture more revenue using our AI performance models and best-in-class benchmarks on comp plan design.
Get agile with connected data, processes, and tooling for SPM
Forma.ai connects all SPM data, functions, and stakeholders under one hood to go from idea to execution instantly. With your organization and data in sync for all things Territory, Quota, and Sales compensation, decisions are rapid and releases become continuous.
Quickly build any comp plan with no technical expertise
Get the flexibility to instantly create and run any Territory, Quota, or Comp rule imaginable with no technical expertise or manual configuration needed, thanks to our collective data model that translate plain English to fully configured rules.
Test, iterate, and deploy your best comp plans, instantly
Most ICM tools require you to fully rebuild rules or migrate them into production after modeling them separately. Now, you can model changes instantly and deploy them with the click of a button for continuous strategy execution.
FAQ
Given how interconnected and data-sensitive sales compensation processing is, Forma.ai aims to have one contiguous data pipeline to manage comp—where changes upstream will automatically update all dependencies downstream. Forma.ai uses a proprietary data model format to ingest and manipulate data from an unconstrained number of data sources.
Direct connections are available from over 200+ different data sources to seamlessly map your data in the Forma.ai platform for use in sales compensation planning/design and execution functions.
Forma.ai uses AI in our analytical planning models to help organizations better understand the impact of different incentive plans. Users can use this functionality to predict and understand how a given incentive structure will impact individual reps and the organization overall.
Blog
How RevOps Teams Can Drive Growth
We recently sat down with RevOps leaders at HubSpot and ZoomInfo to learn how they leverage RevOps to drive growth.
Ready to steer your sales performance?
Dynamic incentives are the key to maximizing revenue. Align your sales comp plan with top opportunities in real-time, so your sales reps never miss a great deal.
