We’re building a different kind of software company

TRILLIONS of dollars are (mis)spent on sales incentives and compensation every year. We’re using AI and data science to optimize every penny spent. Interested in joining the journey?

Our Story

Before founding one of Canada’s fastest-growing companies, Nabeil Alazzam was helping Fortune 500 companies optimize their sales compensation programs. That experience inspired him to start Forma.ai in 2016.

We've come a long way, and we're just getting started.

Our culture

Success needs more than just attitude. Our values drive everything we do as a company.

We’re diverse by design, collaborating across multiple teams to solve wildly complex business problems. And we’re only as good as our people – the ones who create, market, service, and sell our technology.

We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.

Our platform executes calculations and processes that need to function with complete accuracy, every time. So, we operate with precision in everything we do. When things don’t go to plan, we assess quickly and develop solutions to ensure the same error never occurs twice. Quality and accuracy, always.

We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. We identify better ways of doing things and translate them into execution. The status-quo is kryptonite.

Our platform solves a very complex problem in a currently underserved market. But developing a fully-integrated Sales Performance Platform that doesn’t cut corners is not easy. Everyone at Forma.ai strives to be an expert in our product and we support our team members to that end. We value diverse perspectives and leverage this to continuously identify ways to move the product forward.

We act as both advisers and operational partners to our customers. Their trust is earned starting day one, through integrity and putting them first. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.

Awards & Recognitions

G2 High Performer

Top Growing Companies

Deloitte Fast 50
Canada 2023

Think you can solve a trillion dollar problem? We’re looking for driven individuals who want to help answer an old, expensive question that nobody has managed to answer. Until now.

Are you ready to build something big?
Trusted by global enterprises

Careers at Forma.ai

We’re a growing team. We work hard together, and when we hit our goals, we celebrate in style together too.

Meaningful Compensation

In addition to being paid above the industry average, you’ll join in Forma.ai’s success with our employee equity plan.

Healthcare with Benefits

Enjoy a healthcare benefits package that includes extended medical, dental, vision, life insurance, and paid parental leave.

Unlimited + Min. Vacation

All Formadillos (cute, right?) are required to take a minimum of three weeks vacation. If you need more, just ask!

Learning & Development

Access the resources you need to grow in your personal and professional life with a yearly training stipend.

Flexible Working

North American employees can work from where they are most productive, whether that's in our Toronto HQ, from home, or a combination of both.

Growth & Opportunity

Our rapid growth and novel approach is an opportunity to gain the kind of unique experience you can build a career on.

“Forma.ai has helped me rapidly develop my career and tackle new, challenging problems with awesome people”.

Theo Poenaru
Director Of Engineering

Join our team