"Forma.ai's product vision has the most potential of any in the SPM space" - Forrester
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Increase Your Go-to-Market Effectiveness

Forma.ai seamlessly unifies the design, execution, and orchestration of sales compensation to better mobilize sales teams and optimize go-to-market performance.

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Sales compensation software dashboard
sales compensation software dashboard pic mobile

Orchestrate sales comp strategy and
operations with end-to-end automation

Empower your team with the first sales compensation software to automate
both sales comp design and execution using a collective data model.

Sales compensation software unified

Top Line Revenue Growth

10%

Increase in top line
revenue growth

97%

Average admin load decrease for
sales comp ops teams

85%

Average lead time reduction for
sales comp planning and rollout

Data-Driven Sales
Performance Management

Design plans, territories, and quotas that are proven to drive revenue

Optimize sales planning using insights from Forma.ai’s collective data model and confidently forecast the impact of your designs at every level.

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sales compensation forecast software
sales quota management software

Manage any quota, territory, and comp structure with ease

No more trade-offs between ease of use and flexibility. Forma.ai’s unique rule architecture allows you to create any quota, territory, or comp plan rule you can imagine — without formulas.

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Unlock revenue with continuous optimization

Real-time sales performance analytics and seamless change deployment empower you to spot and capture live opportunities immediately.

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sales commission management software
“With their real-time modeling, I can apply any idea I have against
last year’s data to see how much it would cost and what it could actually
achieve. If I like it, I can click it into production. It allows me to focus on
what’s possible to turn sales compensation into a strategic advantage.”
Dr. Robert Bieshaar
Dr. Robert BieshaarSnr. Director, Worldwide Incentive Compensation, Autodesk
“Forma.ai saved us after a year of significant sales compensation challenges. The first projection and plan that we implemented with Forma.ai led to our best quarter ever — it was a total turnaround.”
Ryan Hagedorn
Ryan HagedornCOO at Edmentum
“Monthly payroll processing has become so much more streamlined, even our HR department is surprised we can submit finalized payroll reports 2 weeks early.”
Alison Roach
Alison RoachAccounting Supervisor, Ritter
Ryan Hagedorn

COO, Edmentum

“Forma.ai saved us after a year of significant sales compensation challenges.
The first projection and plan that we implemented with Forma.
ai led to our best quarter ever — it was a total turnaround.”

Dr. Robert Bieshaar

Snr. Director, Worldwide Incentive Compensation, Autodesk

“Forma.ai provides flexibility like no one else in the category. With their real-time modeling,
I can apply any idea I have against last year’s data to see how much
it would cost and what it could actually achieve.”

Alison Roach

Accounting Supervisor, Ritter

“Monthly payroll processing has become so much more streamlined,
even our HR department is surprised we can submit finalized
payroll reports 2 weeks early..”

Sales Compensation Software
Purpose-Built for Enterprise

FORMA FOR

Finance Teams

Improve sales compensation forecast accuracy, automate financial reporting, and improve commission planning and operations productivity.

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  • Model financial outcomes for any sales planning change and see company-wide and rep-level impact with pinpoint accuracy
  • Integrated territories, quotas, and incentives drastically reduce sales commission program design and planning time
  • Analytical models designed to improve sales compensation program profitability and productivity

FORMA FOR

Sales Comp and Operations Teams

Orchestrate the end-to-end comp operation with visibility and ease and be a strategic advisor on all things sales compensation.

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  • Automate and test rule changes and deploy seamlessly with end-to-end workflow
  • Configure limitless data source connections with custom validation tests
  • Model financial impact for all rule changes to identify rep-by-rep effect
  • Provide full transparency to sales users with front line dashboards that motivate the right behaviors

FORMA FOR

Sales Leadership

Design and launch optimal comp plans with confidence and motivate the right behavior at the right time with the customers through your sales team.

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  • Reduce time spent on disputes from the sales team with accurate payouts and clear pay transparency
  • Design and implement the right plan for your sales team with no limits on what can be built
  • Avoid dreaded quota, territory, and comp planning cycles with proactive monitoring and optimization with live data
  • Inspire the right behavior and manage your teams with customized dashboards that give full pay transparency

Loved by our Customers

The sales compensation solution trusted by global enterprises like
Autodesk, Stryker, and Edmentum.

5.0

G2 Crowd

sales comp software award 1
sales comp software award 2
sales comp software award 3

Complex Sales Comp Plan?
No Problem.

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