Never configure another comp plan

Transform how you work with sales comp technology: instead of manual plan configuration, let AI build your comp plans. Simply describe your plan parameters and our AI will configure it for you, so you can watch your ideas come to life automatically.

From plain English to fully configured comp plans

Input your parameters in plain text and Forma.ai will configure your quota, territory, and comp rules for you. For ongoing adjustments, simply type your requested changes and get the new rules automatically built, too.

Flexibility like never before

Many sales compensation tools claim to be flexible but are too rigid and slow for you to build at the scale and speed you need. With Forma.ai, our AI is flexible enough to build even the most complex incentive plans swiftly and at scale by leveraging a pre-configured library of thousands of comp plan rules.

No more data silos

Gone are the days of stitching together disparate data from multiple tools. Our all-in-one solution integrates all your data for unparalleled accessibility, auditability, and strategic agility. Make Forma.ai your single source of truth for sales performance and incentives.

Get data-driven strategic recommendations

Transform sales comp strategy from reactive to proactive with AI-enabled recommendations. Forma.ai can detect potential vulnerabilities, allowing you to quickly course-correct territories, quotas, and comp plans that might be driving the wrong behavior so you can optimize your comp plan.

Ready to steer your sales performance?

Dynamic incentives are the key to maximizing revenue. Align your sales comp plan with top opportunities in real-time, so your sales reps never miss a great deal.

Test: Plan and Model

ICM tools weren’t created for planning and modeling comp plans. But Forma.ai was. Test every decision quickly and easily.

Run: Deploy and Manage

Everything your enterprise needs to run an agile sales comp process - from data to dashboards and everything in between.