We're transforming enterprise sales performance management

We process billions in commissions for leading, global enterprises:

Built for the next era of go-to-market

For years, enterprise organizations have been forced to manage sales performance (one of the businesses’ biggest investments) through fractured systems and rigid processes that weren't designed for today’s speed or complexity. 

So compensation lives in one place. Sales planning lives somewhere else. Performance data is scattered across the business, and critical decisions are slowed down by operational drag.  

Most companies still treat sales compensation like payroll administration. But world-class businesses are using comp as a strategic advantage to power revenue growth.

Forma.ai exists to help you make this shift.
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Because an SPM system should do far more than keep payouts accurate. It should help you respond to change with precision and operationalize planning outputs for rapid, confident execution.  

With a modern approach designed for complex go-to-market, Forma.ai is leading this evolution.  

We’re reinventing the data foundation underneath how revenue growth is planned, managed, andoptimized — so you can maximize every dollar spent on sales performance.

How we operate

Backed by bold investors

Core values driving everything we do

These principles shape how we build technology, partner with you, and deliver lasting impact.

Master the details & elevate the craft

Sales performance and compensation is high-stakes and deeply complex. And we know precision isn’t optional. From accurate calculations to scalable architecture, we sweat the details and never cut corners because we know they matter. Everyone at Forma.ai is committed to mastering their craft and advancing the science of sales performance.

Relentlessly challenge the status quo

Our customers are tired of rigid legacy tools and incremental innovation. And so are we.

We challenge outdated systems, rethink inefficient processes, and move the sales comp function forward. We are proud disrupters, and our customers are as well.

Build together & win together

We tackle deeply complex business challenges, and we do it as one cross-functional team. From product to partnerships, we prize deep collaboration, shared ownership, and — above all — mutual respect. Our strength lies in the diversity and caliber of our outstanding people, along with the clarity of our purpose.

Put the customer first, always

We pride ourselves on the fact we are more than a vendor—we are a strategic partner. We earn customer trust by being responsive, transparent, and accountable. Every team member is responsible for customer outcomes. Because when our customers win; we do too.

Proud to invest in a thriving global community for SPM

We've built a thriving global community for SPM executives and operators to help you stay informed, connected, and inspired alongside your peers.