Leadership network
Sales comp think tank
An exclusive, private community for senior sales comp leaders.
Ready to shape the future of sales compensation?
The Sales Comp Think Tank is a private community hosted by Forma.ai where experienced sales compensation leaders pressure-test ideas, swap playbooks, and discuss the future.
It’s off-the-record, and built for practitioners who want to regularly contribute and consult with peers.
Connect
Build strong relationships with others who truly understand the complexity of global sales comp.
Challenge
Share candid stories, debate what works in the current landscape, and push one another to think differently about the status quo.
Elevate
Grow the impact of sales compensation as a discipline, both inside your organization and across the industry.
Join founding members from 100+ leading organizations, including:
Your exclusive network of senior sales compensation leaders
The Think Tank hosts a monthly cadence of high-value touch points designed for busy senior operators. Here’s what you can expect as a member:
Quarterly all hands speakers
Each quarter, we assemble a high-profile guest speaker on topics like persuasion, behavioral psychology, storytelling and more, with the opportunity to chat with your peers in breakout discussions.
Monthly expert-led peer office hour roundtables
Each month you have an opportunity to workshop real challenges in a safe space and leave with new insights.
Invite-only dinners in select cities
Engineered for candid conversation, we have met up in cities like San Francisco, New York, San Jose, Philadelphia, and many more. Join the next location closest to you!
A trusted network
Build relationships and confer with a bench of strategic operators you can call when you need a gut-check or a second set of eyes.
Grow your influence
Each quarter members have opportunities to lead sessions and case studies among senior peers. Get into the spotlight and share your frameworks.
Who should join?
We’re looking for senior owners of sales compensation (Directors and above in sales compensation, revenue operations, sales finance, or adjacent leadership roles) who value confidential, peer-to-peer learning and are eager to share expertise.
Hand-selecting members, we prioritize a mix of industries, go-to-market models, and geographies to keep conversations sharp and useful.
We follow a Chatham House Rule; no recordings shared outside the group.
Our promise to you? Zero fluff, no pitches. Just maximum practical utility.
Knowledge-share
with incredible leaders
Our exclusive sessions have included founding members from these incredible companies:
Apply to join today
Tell us a little about yourself. We review applications on a rolling basis and admit new cohorts of members monthly.
FAQs about the Think Tank
Have a question not listed here?
Email us at Britt.camp@forma.ai and we'll get back to you!
If you're a senior leader in sales compensation, RevOps, Sales Ops, or sales finance who influences plan design, planning, or incentives at mid-market to enterprise scale, we think you'll get a ton of value from being part of the group.
We create programming tailored specifically for our Think Tank members. Think, conversation-driven, small-group, and off-the-record sessions. We invite exclusive, expert speakers and invite small groups together for peer problem-solving, off the record.
Yes. No pitches. Forma.ai convenes and facilitates; members set the agenda. (We’ll actively remove anyone who violates the no-selling rule.)
We ask members to join us for quarterly 60–75 minute All Hands sessions, optional monthly roundtables, and occasional dinner invites. You can join the sessions that matter most to you. The Think Tank serves to be useful to you and your growth.
No. Membership is free for accepted applicants.
Apply anyway! If you actively influence plan design, planning, or comp operations, we may be able to get you a referral into the program from an existing, Founding Member. We aim to balance rooms for productive discussion.
Glad you asked! So far topics have ranged from modern ICM/compensation design, territory & quota planning, governance, change management, forecasting linkages, and the behavioral psychology side of incentives.
This community initiative is run by Forma.ai with an advisory bench of experienced practitioners. Our role is curation and facilitation. It's our way of giving back to this incredible community of SPM leaders and providing a space for discussion.