🥳 We just raised $45mUSD Series B Funding!! 🎉

A Compensation Platform With a Revenue Mentality.

Unlock the science of human motivation to deliver truly unbeatable incentive compensation programs.


In payouts managed

Every Year


Increase in multi-year bookings

Customer: Enterprise SaaS

$12 mn+

Saved in the first year

Customer: Fortune 500

Develop a sales compensation strategy without guesswork or spreadsheets

Build & model with ease
Stay flexible at scale
Stress-test the plan
Forecast spending & performance

Motivate your sales force to go above and beyond

Optimize Incentives
Real-Time Transparency
“Next-Action” Nudges
Customize Reports

Optimize your performance stack — from quota to payout.

Quota Optimization
Targeting & Territory Optimization
Plan Optimization
Channel Incentives
Unmatched Expertise

A New Approach to Sales Compensation

Forma.ai is the only platform that combines behavioral psychology with data-science to design truly unbeatable sales incentives.


Incentivize Where it Matters

Cut through the noise with performance dashboards rooted in the science of sales motivation and compensation.


Mission Critical Continuity

Our external operations team takes on the manual, administrative side of compensation to ensure on-time payroll delivery, every time.


Non-Stop Automation

Fearlessly make exceptions and customizations that would normally grind sales comp processing to a halt.


Make Changes On-the-Fly

Our smart ticketing system makes on-the-fly changes easy. Built-in automation and audit trails streamline approvals.


Self-Correcting Plans

Plan changes and exceptions are automatically tested to rapidly rectify any conflicts in your plan mechanics.


Commission Transparency

Give your reps real-time visibility into commission calculations to build trust and reduce disputes.

Hang Up the Broken Telephone

Our customers used to spend hours developing strategy in one system, then rebuilding it another, and reporting it in a third or fourth.
With Forma.ai, all that is in the past.

The Old Way

Disjointed Systems

Compensation strategy happens in one system, and then must be executed in another.

  • Redundant translation layer
  • Approval bottlenecks
  • Missed opportunities
The Forma.ai Way

Collective Intelligence

Strategize, manage and administer sales compensation all in one unified platform.

  • Deploy strategy in days
  • Enable AI and data science
  • End-to-end visibility

What is Collective Intelligence?

Forma.ai unifies operations, strategy and sales, enabling you to wield the power of data science and AI to flawlessly execute sales compensation.

No other platform can do this, because frankly, they can’t begin to wrap their heads around it.

Our platform grows more intelligent by the second, learning with every transaction what truly motivates your sales talent.

Let data do the talking

Connect and consolidate your data sources for a seamless commission experience.


Don’t see a data source listed?
We’re building new integrations every day.

We take privacy and security seriously


Forma.ai is committed to staying on the cutting-edge of data security. We are proud to be fully SOC 1 and SOC 2 compliant and continue to pursue new designations as they are introduced.

With customers in Healthcare and other information-sensitive industries, we’ve made privacy, security, and compliance a top priority.

Get in touch with your specific security concerns.

"The complete package"

"Forma.ai isn't just an incentive compensation admin tool. It replaces two or three costly systems and gives you a sales comp consultation too. It's the complete package. There's no substitute for someone who is as invested in your success as you are, and with Forma.ai you get a whole team of them."

— J. Medina, Director of People & Growth, KCI Wireless

Ready to take commissions, incentives, and bonuses to the next level?