Virtual conference
Join US For
Nudge 2026
Get an inside look at how top academics and business leaders think about the behavioral and psychological forces shaping modern sales performance, motivation, trust, and culture.
IN PARTNERSHIP WITH
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Where behavioral psychology
meets sales motivation
We're bringing you a research-backed look at the human dynamics that influence sales performance today. This incredible roster of academic experts and senior GTM operators will speak on topics like sales motivation, AI adoption, healthy competition, and more—all to give you a sharper POV on what modern sales motivation requires in today's GTM environment.
Disocver what’s shaping seller performance
Together, we'll uncover the true drivers behind seller outcomes, from trust to team culture, competition, and the behavioral implications of AI in the sales environment.
Get research-backed takes on GTM strategy
We've curated a lineup of top academic and GTM leaders whose work helps explain the inner-workings of team dynamics and how to make better decisions in today's competitive, AI-powered world.
Build sharper thinking for what's next
Develop a stronger point of view on how to lead more effectively as GTM structures and seller expectations continue evolving. Get tactics you can apply in your own leadership context right away.
Featuring top voices from business schools & GTM leadership
From the classroom to the leadership team, join us to hear insights from the worlds of research and revenue leadership.
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Daily sessions
Here's what you can expect each day at Nudge 2026.
Facing massive targets and constant change, why do some teams engage, some stall, and some quietly disengage? This session explores the most recent research behind sales motivation, performance, and incentives. We'll look beyond compensation into the deeper forces shaping how sellers respond to goals, rewards, and pressure.
In this session we'll cover:
- The core psychological drivers shaping effort and decision-making, beyond pay alone (i.e. not just pay mix and rates).
- Why the same incentive can motivate one seller and demotivate another. Plus, specific ways to influence sellers when performance and motivation is uneven like this.
- How fairness, clarity, and perceived control affect effort, trust, and performance.
AI is flooding the sales motion, but where some sellers lean in — others are skeptical or even resistant. So where does AI measurably improve seller performance? This session digs into why sellers embrace or reject tools, and what leaders need to understand as AI moves from experiment to expectation.
This session will cover:
- The psychological barriers to AI adoption: loss of autonomy, low confidence, poor explainability, fear of surveillance, and skepticism about quality.
- How AI changes attention, decision speed, and perceived effort in the sales motion.
- What leaders should consider when AI use starts changing seller behavior and team norms.
When attainment slips, most orgs look at the compensation plan. But what about the environment sellers are operating in? This session explores the cultural, macroeconomic, and environmental drivers of sales success (such as burnout, psychological safety, team norms, and workplace stress). Because if the system around a seller is broken, a plan redesign alone won't fix it.
This session will cover:
- How culture and work environment shape motivation, ethical behavior, and performance.
- The relationship between enablement, stress, burnout, and seller outcomes.
- How to think more holistically about performance drivers beyond plan design.
Competition can energize performance or quietly erode trust, collaboration, and culture. So how do you create urgency without dysfunction? In this session we'll discuss what behavioral science says about competitive environments, and how leaders can design competition that doesn't backfire.
Together we'll cover:
- What behavioral science says about competitive climate and performance.
- Why competition motivates some sellers and undermines others.
- The research-backed ingredients of “healthy rivalry”: fairness, visibility, rules, recognition, and team norms.
- How to think about competition as a leadership design choice, not just a personality trait of sales.
As GTM teams move beyond a bookings-only worldview (think expansion, adoption, usage/consumption signals), the way we motivate and reward performance is shifting too. In this session, our guests will unpack the most recent trends redefining seller motivation and incentives, so you can make smarter choices about what to measure and reward next.
Together, we'll discuss:
- The major commercial trends shaping sales motivation and incentives in 2026 (and beyond).
- How newer GTM models, and usage-oriented revenue motions are changing (moving the target on what you should optimize for).
- Which incentives trends are likely to stick versus which are mostly noise.
Get your virtual pass to Nudge 2026
One form gets you registration to all sessions.