Virtual conference
Join us for RevOps Kickoff 2026
Get an inside look at how senior leaders from the world's top companies are thinking about AI strategy, GTM alignment, sales performance management, data & analytics, and more.
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This summit? It's the operators’ kickoff.
We’re bringing together enterprise RevOps and GTM professionals to reveal how they run as the control tower for revenue.
If you’re responsible for maximizing revenue productivity in 2026 by making the GTM more responsive, keeping sellers motivated, and getting Finance/Sales to agree on changes—this is your room.
Discover exactly what you're expected to deliver
No mind reading necessary. Hear about how your peers are tangibly showing up as revenue change partners, not "just the reporting team". Plus how to structure planning, approvals, and policies so GTM changes don’t die by committee.
How to build an adaptive RevOps data strategy
RevOps can't steer the ship if data is defined differently by every team, and in 2026 there's more data than ever. See how today's leaders are getting GTM, sales performance, and forecasting all pulling from the same source of truth.
What your AIÂ strategy needs to account for
After endless requests from execs, you need an AI plan, so come hear about real use cases for AI within the RevOps function this year, based on what’s realistically possible with tech today and what’s just hype.
Hear from these outstanding RevOps pros
Come for the enterprise-level tips, stay for the experts with serious scaling chops.
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Daily sessions
Here's what you can expect, day by day.
With aggressive growth targets this year, showing up to your CRO with “reporting and enablement” just isn't going to cut it. Your CRO wants astute, point-of-view recommendations. From revenue growth strategy, to integrating AI into the GTM engine, to the data & analytics CROs need for predictable growth, this will be a candid discussion on precisely what you need to deliver this year (no mind-reading needed).
In this session, we'll cover:
- How CROs expect RevOps to support revenue growth in 2026.‍
- What your CROs likely expects around further integrating go-to-market & AI.
- The data & analytics needed for predictable growth.‍
- The biggest execution gaps your CRO needs solved in 2026.
RevOps can’t steer the GTM if the data's noisy, scattered, or defined differently by every team. And in 2026, there’s more data than ever (CRM, finance, HR/people, compensation, usage/product), yet not enough governance around what’s “the version we decide from.” This session is about what “good” looks like for an enterprise RevOps org: a clear data strategy, a monitoring layer leadership actually uses, and an action path when the numbers say something’s off.
We'll discuss:
- Data strategy and governance: what must be consistent across functions and who owns definitions. ‍
- Sales analytics infrastructure for 2026: the views execs actually need to run the year, accounting for attainment distribution, coverage and capacity, payout vs. performance, plan adoption/disputes, segment/region health. ‍
- Making the data actionable: how to turn what you’re monitoring into specific GTM moves without rebuilding reports every time.‍
- Working with imperfect systems: how to keep AI/scenario tools useful even when the data isn’t pristine.
RevOps is under pressure to “have an AI plan” in 2026, but it’s hard to tell what’s real, what your current stack can support, and how to sequence your approach so it actually makes GTM more agile. In this super timely session, you'll hear how to cut through vendor noise and leave with a Q1 pilot shortlist for AI applications. RevOps leaders will share exactly where AI is having an impact, where it’s still blocked by data foundations, and what to pilot in Q1 given current priorities vs. AI realities.
We'll discuss:
- Where AI is saving operators time today.‍
- Where AI still can’t accelerate work because the data foundation isn't ready. ‍
- How to evaluate AI features from vendors.‍
- What panelists are actually going to pilot this Q1 and beyond.
Many sales comp plans do a fine job of paying people (that's table stakes), but aren't always great at driving the precise sales behavior the business actually needs right now. This session covers how to spot motivation drop-offs early, make adjustments without slowing momentum, and use SPIFFs and other plan tweaks to maintain energy quickly and credibly.
By the end of the session you'll:
- Have a framework from sales comp leaders on how to map incentives to actual GTM behaviors (not just “sell more”).
- Be able to recommend the right type of incentive change for the problem.
- Understand how to build incentives that are changeable without breaking seller trust.
You've designed a great GTM on paper, but if Finance won't approve exceptions (budget's locked!), Sales keeps pursuing side deals, and HR is on a different eligibility calendar, you can't move fast and your entire plan is over before it had a chance to succeed. This session covers how top orgs are thinking about building holistic, scalable, and powerful GTM operating systems. They’ll share their tips for a GTM operating system that aligns teams, streamlines decision-making, and eliminates the chaos that slows growth.
We'll discuss:
- The monthly/quarterly cadence RevOps should run to keep everyone honest about the plan. ‍
- How real leaders position RevOps as the neutral owner of “the way GTM changes get done”—way beyond the CRM owner. ‍
- What to prepare this January so Sales, Finance, and HR are aligned on the inputs and can focus on the decisions at hand.
Get your virtual pass to RevOps Kickoff 2026
One form gets you full access (calendar invites for January, plus recordings).