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Forma.ai

Forma.ai

The Science of Sales Performance

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OUR PATH

Building a Different Kind of
Software Company.

Our team in 2020. We’re now twice this size, and mostly on Zoom.

15 million people in North America earn sales-based incomes, totaling $1 Trillion USD every year. But inefficiencies in manual compensation processes remain focused on spreadsheets and stacked-up clunkware – amounting to slightly better administrative tools for performing manual tasks.

We aim to change that.

We’re merging AI with human controls to elevate the power of sales performance everywhere. What we’re designing is less like traditional software and more like a sales performance autonomous vehicle (figuratively speaking, of course).

And we’re hiring.


We’re backed by the bold.








OUR VALUES


More than just attitude, our collective values drive everything we do as a company.

Value # 1
No jerks. No silos.
◂
We’re diverse by design, collaborating across multiple teams to solve wildly complex business problems. And we’re only as good as our people – the ones who create, market, service, and sell our technology. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together. But to be one of us, you can’t be a jerk, no matter how brilliant you might be. And you have to play nice with others.

No exceptions.

Value # 2
Be precise. Be relentless.
◂
Our platform executes calculations and processes that need to function with complete accuracy, every time. So, we operate with precision in everything we do. When things don’t go to plan, we assess quickly and develop solutions to ensure the same error never occurs twice. Quality and accuracy, always.

We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. We identify better ways of doing things and translate them into execution. The status-quo is kryptonite.

Value # 3
Love our tech. Love our customers.
◂
Our platform solves a very complex problem in a currently underserved market. But developing a fully-integrated Sales Performance Platform that doesn’t cut corners is not easy. Everyone at Forma strives to be an expert in our product and we support our team members to that end. We value diverse perspectives and leverage this to continuously identify ways to move the product forward.

We act as both advisers and operational partners to our customers. Their trust is earned starting day one, through integrity and putting them first. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ­


Join something remarkable.

We’re a team of 60 that’s doubled in the past 12 months. We’ll double again this year. Then again, and again. We embrace inclusivity, diversity, and the riding of rockets.

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