About Us

Forma AI was founded to tackle a fundamental challenge many sales - oriented companies face:

how to easily incentivize the right behavior and get more out of your sales team.

At Forma AI, we believe that agility is the key for businesses to survive and thrive in today’s world. Agility requires strategic clarity, process efficiency, and proactivity—set at the leadership level, and delivered on by the sales front.

Today, driving agility and motivation is complicated. Re-aligning sales team focus through incentives from ensuring a new product launch is successful to responding to external market changes, requires months of time and the involvement of several stakeholders.

Ensuring every sales person is optimally motivated is complex, especially when organizations take a 'one-size-fits-all' approach to sales compensation.

At Forma, we design and administer sales compensation under one hood as informed by individual performance patterns and behaviors. Our approach and technology allows us to incentivize the right behavior, for the right person, at the right time.