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We're a hybrid of platform and external operations. We call it Sales Comp as a Service.

68% of execs say sales comp doesn’t drive the right priorities. Not surprising, given the years of clunky DIY tools and inefficient processes thrown at the problem. 

Our core belief is that the complexity of modern sales compensation requires a powerful mixture of automation technology and operational expertise.

The Evolution of Sales Compensation Software

Enterprise sales compensation has been a headache for decades, with admin burden falling on internal sales comp teams. Legacy 'automation' software simply changed the type of work they were doing from accounting to programming - but it remained highly manual.

Forma.ai is the first solution that truly removes the internal burden of sales comp administration. We fix the headache, combining tech and outside operations, so comp teams can elevate to strategic centers.

We handle 100% of the implementation

Onboarding, formula-building, data integration and validation: we do it all for you as part of our base price. No training required.

We guarantee payroll outputs in our SLAs

Forma.ai accurately calculates and administers 100% of commissions and guarantees on-time delivery to payroll in the SLA.

Forecast and make plan changes hands-free

Our AI-powered platform forecasts the impact of comp plan changes based on historic data, and then implements the winner you choose.

Spreadsheets

Process:

Manual

Advantages:
  • Cheap
  • Ubiquitous skill set
  • Fit for low-complexity sales comp plans
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Limitations:
  • Error-Prone
  • No Audit Trail
  • Barebones functionality

Cloud-Based Spreadsheets

Process:

Manual

Advantages:
  • Enhanced security
  • Work with larger data sets
  • Fit for infrequent planning
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Limitations:

 

  • Customization is slow
  • Expensive to change
  • No rules-base engine

Legacy ICM Software

Process:

Semi-Manual/DIY
Automation

Advantages:
  • Can automate simple
    repetitive tasks
  • Enhanced visibility
  • Improved accuracy
Limitations:
  • Automation logic breaks regularly
  • Does not eliminate admin
  • Major changes dependent on expensive
    outside consultants

SCaaS

Process:

Tailor-made Automation +
AI-powered Forecasts
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Advantages:
  • Eliminate 99% of manual admin burden
  • 3x faster platform
    deployment
  • Unbreakable automation
  • Astoundingly accurate
    forecasts

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Limitations:
  • Overkill for simple sales comp plans
  • Higher base (but possible
    lower Total Cost of
    Ownership compared to Legacy ICM )
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See the evolution of sales compensation for yourself