— Digital event —

— Live event —

Steering the Ship: Positioning RevOps as the Backbone of Your GTM Strategy

Experts share actionable ways to amplify and elevate your impact as a GTM leader

RevOps is the glue uniting functions, and driving sustainable growth. In this session hear about actionable ways to amplify and elevate your impact as a leader.

Our experts explore:

  • Crafting a unified data strategy that ties GTM teams to shared metrics—and results.
  • Aligning sales, marketing, and customer success around one cohesive playbook.
  • RevOps as the growth architect for both customer retention and new business wins.
  • Streamlining processes to unlock operational efficiency and rapid adaptability.
  • Proven tactics to foster collaboration, accountability, and momentum.

This is part of the RevOps Kickoff 2025 series.

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What we'll cover

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With your hosts:

Olga Traskova

VP, Revenue Operations, Birdeye

Jessica Kao

Senior Director, Marketing Operations and Martech

Alana Kadden Ballon

VP, Revenue Operations, Sprout Social

Matthew Volm

CEO & Founder, RevOps Co-op

Olga Traskova

VP, Revenue Operations, Birdeye

Jessica Kao

Senior Director, Marketing Operations and Martech

Alana Kadden Ballon

VP, Revenue Operations, Sprout Social

Matthew Volm

CEO & Founder, RevOps Co-op

Olga Traskova

VP, Revenue Operations, Birdeye

Jessica Kao

Senior Director, Marketing Operations and Martech

Alana Kadden Ballon

VP, Revenue Operations, Sprout Social

Matthew Volm

CEO & Founder, RevOps Co-op

— Live event —

Steering the Ship: Positioning RevOps as the Backbone of Your GTM Strategy

Experts share actionable ways to amplify and elevate your impact as a GTM leader

RevOps is the glue uniting functions, and driving sustainable growth. In this session hear about actionable ways to amplify and elevate your impact as a leader.

Our experts explore:

  • Crafting a unified data strategy that ties GTM teams to shared metrics—and results.
  • Aligning sales, marketing, and customer success around one cohesive playbook.
  • RevOps as the growth architect for both customer retention and new business wins.
  • Streamlining processes to unlock operational efficiency and rapid adaptability.
  • Proven tactics to foster collaboration, accountability, and momentum.

This is part of the RevOps Kickoff 2025 series.

10 Feb 2025

Location

What’s in it for you?

Create a connected sales performance ecosystem

Unify territory planning, quota setting, and incentive programs in a single data platform.

Plan + execute all in one place

Ditch sandboxes and spreadsheets. Test and financially model changes, directly in the platform, then deploy modelled changes instantly.

Accelerate GTM agility

Our unique template-driven configuration enables new incentive plans or changes to be designed and implemented in just hours.

Optimize growth with advanced insights

Apply richer analytics, forecasting and machine learning models to a single source of truth of your data, to unlock maximum revenue. 

Speakers

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Olga Traskova

VP, Revenue Operations, Birdeye

Jessica Kao

Senior Director, Marketing Operations and Martech

Alana Kadden Ballon

VP, Revenue Operations, Sprout Social

Matthew Volm

CEO & Founder, RevOps Co-op

What past attendees are saying...

“What is amazing about Forma.ai is that—internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM.”

Suzanne Shadgett

Senior Financial Executive, Stryker

“Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve." 

Dr. Robert Bieshaar

Global Head of Sales Compensation, Autodesk 

Book your spot now

Don't miss out on this incredible opportunity—secure your place today to join the premier event for sales leadership and gain insights from industry experts.

10 Feb 2025

Location

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