— Digital event —
— Live event —
What sales performance excellence (actually) looks like
A session for GTM teams rethinking sales performance
In a demanding market (everyone is operating very lean), organizations are rethinking how they plan, pay, and operate. But agility needs redefining too. It isn’t just speed or automation—it’s alignment across the three critical cogs of sales performance: quota design, incentive strategy, and administrative execution.
It's because these factors are so disconnected—and owned by different people—that true sales performance excellence remains out of reach for so many.
So, we're here to help.
This July 24th, Forma.ai’s Shawn Rossi will be joined by senior leaders from Qlik and Autodesk to explore how enterprise organizations actually achieve sales performance transformation—and what this looks like in practice.
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What we'll cover
What Should This Say?
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Panel discussion: What sales performance excellence (actually) looks like
Together, we'll break down:
- An understanding of the hidden inefficiencies costing you quota attainment and rep performance Â
- Real-world examples of how Qlik and Autodesk are redefining ownership, streamlining processes, and enabling agility in SPM Â
- Practical steps for aligning quota, incentive, and admin functions
- Proven ways to gain leadership buy-in, drive accountability, and overcome transformation roadblocks Â
Who's this session perfect for?
- CFOs, COOs, and Sales Finance leaders looking to align sales investment with ROI,
- Revenue and Sales Ops teams under pressure to do more with less, and
- Compensation admins looking to drive meaningful change from within
With your hosts:
Dr. Robert Bieshaar
A seasoned global compensation leader, Dr. Robert Bieshaar is renowned industry-wide for driving incentive strategy in complex software environments. At Autodesk, he leads worldwide incentive compensation with a blend of technical acumen and operational expertise Skilled in everything from IT strategy, to sales, revenue operations, and business intelligence, Robert holds a doctorate in Physical Chemistry—approaching comp design with both precision and strategic vision.
Dennis Johnson
Dennis Johnson is the Chief Financial Officer at Qlik, where he leads the company’s global financial planning, accounting, and reporting functions. With decades of experience across finance operations, revenue recognition, and strategic reporting, Dennis brings a sharp eye for aligning financial rigor with business growth. Prior to becoming CFO, he held senior leadership roles at Qlik and Medecision, with prior roles at VerticalNet and Arthur Andersen.
Shawn Rossi
Shawn Rossi is VP of Strategic Services at Forma.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.
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Dr. Robert Bieshaar
Dennis Johnson
Shawn Rossi
Dr. Robert Bieshaar
Dennis Johnson
