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— Live event —
Elevating sales comp as a strategic GTM driver
Actionable takeaways on shifting the narrative of sales comp as tactical support to a strategic driver
Sales comp teams shape seller behavior, revenue, and GTM strategy – but are often seen as tactical support. This session is your playbook for positioning sales comp as a core pillar of strategy and earning the influence that comes with it.
We’ll discuss:
- Connecting comp to business outcomes: Designing with strategic priorities in mind
- Driving better alignment: Building strong partnerships with Sales, Finance, and RevOps
- Telling the right story with data: Using metrics to influence decisions and executive buy-in
- Boosting your team’s visibility: Communicating value and impact to leadership
- Shifting perceptions: Moving from admin support to trusted advisor
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This panel is one of five in the Sales Comp Career Week series, by submitting this form you'll gain access to all five recordings
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With your hosts:
Kaleb Carter
Director of Sales Compensation - FP&A, Trustpilot
Les Reif
Senior Director, Sales Compensation, Rogers Communications
Kat Walenty
VP, People, JupiterOne
Cade Olson
Director GTM Strategy & Operations - Sales Performance Management
David Gerardi
VP, Revenue Optimization, Forma.ai
Kaleb Carter
Director of Sales Compensation - FP&A, Trustpilot
Les Reif
Senior Director, Sales Compensation, Rogers Communications
Kat Walenty
VP, People, JupiterOne
Cade Olson
Director GTM Strategy & Operations - Sales Performance Management
David Gerardi
VP, Revenue Optimization, Forma.ai
Kaleb Carter
Director of Sales Compensation - FP&A, Trustpilot
Les Reif
Senior Director, Sales Compensation, Rogers Communications
Kat Walenty
VP, People, JupiterOne
Cade Olson
Director GTM Strategy & Operations - Sales Performance Management
David Gerardi
VP, Revenue Optimization, Forma.ai
