Resource Library
>
All Webinars

— Digital event —

— Live event —

Sales Comp Analytics in Practice: Real life Examples from Industry Leaders

Leverage your sales compensation data for strategic advantage

Sales compensation analytics goes beyond tracking payouts, it helps drive better sales results. Without the right insights, companies risk misaligned incentives, surprise commission costs, and lost revenue, yet still many organizations struggle to turn their compensation data into a strategic advantage.

Join our virtual panel to hear industry leaders share how they use analytics to optimize performance, control costs, and improve sales behaviors. We're discussing:

  • Key Metrics for Sales Comp Analytics
  • Using Data to Optimize Incentives
  • Identifying and Fixing Compensation Blind Spots
  • Building a Scalable Sales Comp Analytics Framework
  • Communicating Insights to Leadership

‍

Join our session on activity-based-incentives
April 3 2025, 2-3 pm ET
Watch now
Save your seat

What we'll cover

1
2
3

What Should This Say?

No items found.

With your hosts:

Maria Oczko-Canant

Head of Global Sales Planning, Compensation and Performance Analytics, Workiva

Jeff Piper

VP Sales Compensation & Incentives, BMC Software

Nabeil Alazzam

CEO & Founder, Forma.ai

Nabeil Alazzam is the founder and CEO of Forma.ai, the only Sales Performance Management (SPM) platform that leverages AI and data science to optimize and individualize sales compensation for large enterprises. With over $1 trillion spent each year on sales compensation in North America, he founded the company in 2016 with a vision that AI could disrupt the wasteful legacy approach to incentivizing and motivating sellers. Forma.ai’s SPM platform now processes billions in commissions annually for customers worldwide. Prior to starting Forma.ai, Nabeil was a sales force effectiveness consultant for Fortune 100 companies and developed a deep understanding of the inefficiencies in enterprise sales organizations and the way they manage sales compensation.

David Gerardi

VP, Revenue Optimization, Forma.ai

Maria Oczko-Canant

Head of Global Sales Planning, Compensation and Performance Analytics, Workiva

Jeff Piper

VP Sales Compensation & Incentives, BMC Software

Nabeil Alazzam

CEO & Founder, Forma.ai

Nabeil founded Forma.ai in 2016 with a vision to completely disrupt the SPM space. Prior to founding the company, Nabeil consulted on sales force effectiveness for Fortune 100s, developing a deep understanding of enterprise sales organizations and how they manage sales compensation.

David Gerardi

VP, Revenue Optimization, Forma.ai

Maria Oczko-Canant

Head of Global Sales Planning, Compensation and Performance Analytics, Workiva

Jeff Piper

VP Sales Compensation & Incentives, BMC Software

Nabeil Alazzam

CEO & Founder, Forma.ai

David Gerardi

VP, Revenue Optimization, Forma.ai
Save My Seat
Watch on-demand
Save My Seat
Watch on-demand

— Live event —

Sales Comp Analytics in Practice: Real life Examples from Industry Leaders

Leverage your sales compensation data for strategic advantage

Sales compensation analytics goes beyond tracking payouts, it helps drive better sales results. Without the right insights, companies risk misaligned incentives, surprise commission costs, and lost revenue, yet still many organizations struggle to turn their compensation data into a strategic advantage.

Join our virtual panel to hear industry leaders share how they use analytics to optimize performance, control costs, and improve sales behaviors. We're discussing:

  • Key Metrics for Sales Comp Analytics
  • Using Data to Optimize Incentives
  • Identifying and Fixing Compensation Blind Spots
  • Building a Scalable Sales Comp Analytics Framework
  • Communicating Insights to Leadership

‍

05 Mar 2025

Location

What’s in it for you?

Create a connected sales performance ecosystem

Unify territory planning, quota setting, and incentive programs in a single data platform.

Plan + execute all in one place

Ditch sandboxes and spreadsheets. Test and financially model changes, directly in the platform, then deploy modelled changes instantly.

Accelerate GTM agility

Our unique template-driven configuration enables new incentive plans or changes to be designed and implemented in just hours.

Optimize growth with advanced insights

Apply richer analytics, forecasting and machine learning models to a single source of truth of your data, to unlock maximum revenue. 

Speakers

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Maria Oczko-Canant

Head of Global Sales Planning, Compensation and Performance Analytics, Workiva

Jeff Piper

VP Sales Compensation & Incentives, BMC Software

Nabeil Alazzam

CEO & Founder, Forma.ai
Nabeil founded Forma.ai in 2016 with a vision to completely disrupt the SPM space. Prior to founding the company, Nabeil consulted on sales force effectiveness for Fortune 100s, developing a deep understanding of enterprise sales organizations and how they manage sales compensation.

David Gerardi

VP, Revenue Optimization, Forma.ai

What past attendees are saying...

“What is amazing about Forma.ai is that—internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM.”

Suzanne Shadgett

Senior Financial Executive, Stryker

“Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve." 

Dr. Robert Bieshaar

Global Head of Sales Compensation, Autodesk 

Book your spot now

Don't miss out on this incredible opportunity—secure your place today to join the premier event for sales leadership and gain insights from industry experts.

‍

05 Mar 2025

Location

Save my spot

Footer

Copyright 2026 Forma.AI. All rights reserved.