— Digital event —

— Live event —

How to unlock revenue with modern sales comp operations

Reduce comp noise, move faster, and get a revenue engine you can actively steer.

Sales comp administration is rarely the top priority of a RevOps roadmap…until revenue takes an inevitable hit.

If comp administration is creating friction inside your GTM system, you’re not just dealing with “commissions”. It shows up as rigid comp plans that can’t keep pace with strategy shifts, reps shadow accounting, recurring disputes, execption overload, and a loss of confidence in the numbers you forecast with.

Designed for RevOps and Sales Ops leaders who want to transform outdated comp admin processes into a lever for speed and alignment, this product spotlight session will show you how you can:

  • Run faster GTM changes by updating incentives quickly when strategy shifts — without rebuild cycles
  • Increase seller trust, retention, and focus with payout accuracy and incentives sellers can understand
  • Protect selling time by reducing disputes and exceptions that typically pull your team in
  • Improve forecast confidence by tightening the link between performance signals and payout reality
  • Join our session on activity-based-incentives
    March 12, 2pm ET
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    What we'll cover

    1
    Where your org sits today on the comp admin maturity curve
    2
    The specific areas most likely leaking revenue — plus the highest-impact fixes for each
    3
    How teams operationalize improvements in Forma.ai

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    With your hosts:

    Shawn Rossi

    VP, Strategic Services, Forma.ai

    Shawn Rossi is VP of Strategic Services at Forma.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.

    Elaine Chung

    Solutions Engineer, Forma.ai

    Elaine is a Solutions Engineer at Forma.ai, where she helps companies rethink how they manage incentive compensation. With a background in Salesforce consulting (7x certified) and as a Certified Scrum Master, she specializes in discovery, eliciting business requirements, and delivering demos that bring solutions to life. She enjoys turning complex needs into clear, scalable systems and building strong client relationships along the way.

    Shawn Rossi

    VP, Strategic Services, Forma.ai

    Elaine Chung

    Solutions Engineer, Forma.ai

    Shawn Rossi

    VP, Strategic Services, Forma.ai

    Elaine Chung

    Solutions Engineer, Forma.ai

    — Live event —

    How to unlock revenue with modern sales comp operations

    Reduce comp noise, move faster, and get a revenue engine you can actively steer.

    Sales comp administration is rarely the top priority of a RevOps roadmap…until revenue takes an inevitable hit.

    If comp administration is creating friction inside your GTM system, you’re not just dealing with “commissions”. It shows up as rigid comp plans that can’t keep pace with strategy shifts, reps shadow accounting, recurring disputes, execption overload, and a loss of confidence in the numbers you forecast with.

    Designed for RevOps and Sales Ops leaders who want to transform outdated comp admin processes into a lever for speed and alignment, this product spotlight session will show you how you can:

  • Run faster GTM changes by updating incentives quickly when strategy shifts — without rebuild cycles
  • Increase seller trust, retention, and focus with payout accuracy and incentives sellers can understand
  • Protect selling time by reducing disputes and exceptions that typically pull your team in
  • Improve forecast confidence by tightening the link between performance signals and payout reality
  • 28 Jan 2026

    Location

    What’s in it for you?

    Create a connected sales performance ecosystem

    Unify territory planning, quota setting, and incentive programs in a single data platform.

    Plan + execute all in one place

    Ditch sandboxes and spreadsheets. Test and financially model changes, directly in the platform, then deploy modelled changes instantly.

    Accelerate GTM agility

    Our unique template-driven configuration enables new incentive plans or changes to be designed and implemented in just hours.

    Optimize growth with advanced insights

    Apply richer analytics, forecasting and machine learning models to a single source of truth of your data, to unlock maximum revenue. 

    Speakers

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    Shawn Rossi

    VP, Strategic Services, Forma.ai

    Elaine Chung

    Solutions Engineer, Forma.ai

    What past attendees are saying...

    “What is amazing about Forma.ai is that—internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM.”

    Suzanne Shadgett

    Senior Financial Executive, Stryker

    “Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve." 

    Dr. Robert Bieshaar

    Global Head of Sales Compensation, Autodesk 

    Book your spot now

    Don't miss out on this incredible opportunity—secure your place today to join the premier event for sales leadership and gain insights from industry experts.

    ‍

    28 Jan 2026

    Location

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