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How to unlock revenue with modern sales comp operations
Reduce comp noise, move faster, and get a revenue engine you can actively steer.
One of the best levers to unlock more revenue? Modernizing sales comp administration.
Comp admin is rarely a priority—until it starts hurting revenue. When incentives fall behind strategy, disputes multiply, reps scramble to track earnings, and forecasts lose credibility.
Join this product spotlight to learn how leading teams:
- Update incentives quickly when strategy shifts (without rebuild cycles)
- ‍Increase rep trust and focus with accurate, explainable payouts
- ‍Reduce disputes and exceptions that pull RevOps into constant escalation
- ‍Improve forecast confidence by tightening the link between performance signals and payout reality
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What we'll cover
What Should This Say?
With your hosts:
Shawn Rossi
Shawn Rossi is VP of Strategic Services at Forma.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.
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Elaine Chung
Elaine is a Solutions Engineer at Forma.ai, where she helps companies rethink how they manage incentive compensation. With a background in Salesforce consulting (7x certified) and as a Certified Scrum Master, she specializes in discovery, eliciting business requirements, and delivering demos that bring solutions to life. She enjoys turning complex needs into clear, scalable systems and building strong client relationships along the way.
Shawn Rossi
Elaine Chung
Shawn Rossi
