
— Digital event —
— Live event —
How to unlock revenue with modern sales comp operations
Reduce comp noise, move faster, and get a revenue engine you can actively steer.
Sales comp administration is rarely the top priority of a RevOps roadmap…until revenue takes an inevitable hit.
If comp administration is creating friction inside your GTM system, you’re not just dealing with “commissions”. It shows up as rigid comp plans that can’t keep pace with strategy shifts, reps shadow accounting, recurring disputes, execption overload, and a loss of confidence in the numbers you forecast with.
Designed for RevOps and Sales Ops leaders who want to transform outdated comp admin processes into a lever for speed and alignment, this product spotlight session will show you how you can:
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What we'll cover
What Should This Say?
With your hosts:
Shawn Rossi
Shawn Rossi is VP of Strategic Services at Forma.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.
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Elaine Chung
Elaine is a Solutions Engineer at Forma.ai, where she helps companies rethink how they manage incentive compensation. With a background in Salesforce consulting (7x certified) and as a Certified Scrum Master, she specializes in discovery, eliciting business requirements, and delivering demos that bring solutions to life. She enjoys turning complex needs into clear, scalable systems and building strong client relationships along the way.

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Shawn Rossi

Elaine Chung
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Shawn Rossi


