— Digital event —

— Live event —

Mid-year SPIFs: Strategies and tactics from the world’s best revenue orgs​

Experts discuss how to successfully design and use SPIFs to drive sales metrics

Revenue organizations tend to lean on SPIFs as a crutch throughout the year, but often they’re poorly done and don’t move the needle or drive compliance from sales at all. The best organizations have foresight into SPIF planning and use them as strategic revenue levers that can be pulled, measured, and reported on as needed.

This session shares expert-level knowledge on the do’s and don’t of SPIFs, with lessons from leaders who have rolled out hundreds of them over their careers. Learn why certain SPIFs fail, the characteristics of SPIFs that work well, and data-driven SPIF design (components, timing, etc.).

This is part of the NUDGE 2024 series.

Join our session on activity-based-incentives
This panel is one of five in a series, by submitting this form you'll gain access to all five recordings
Watch now
Save your seat

What we'll cover

1
2
3

What Should This Say?

No items found.

With your hosts:

Christina Straggas

Head of Global Sales Compensation, Equinix

Maria Oczko-Canant

Head of Global Sales Planning, Compensation and Performance Analytics, Workiva

Kyle Webster

Chief of Staff, Forma.ai

Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multiple industries, with deep experience in software/technology, distribution, and retail.

Christina Straggas

Head of Global Sales Compensation, Equinix

Maria Oczko-Canant

Head of Global Sales Planning, Compensation and Performance Analytics, Workiva

Kyle Webster

Chief of Staff, Forma.ai

Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multi

Christina Straggas

Head of Global Sales Compensation, Equinix

Maria Oczko-Canant

Head of Global Sales Planning, Compensation and Performance Analytics, Workiva

Kyle Webster

Chief of Staff, Forma.ai

— Live event —

Mid-year SPIFs: Strategies and tactics from the world’s best revenue orgs​

Experts discuss how to successfully design and use SPIFs to drive sales metrics

Revenue organizations tend to lean on SPIFs as a crutch throughout the year, but often they’re poorly done and don’t move the needle or drive compliance from sales at all. The best organizations have foresight into SPIF planning and use them as strategic revenue levers that can be pulled, measured, and reported on as needed.

This session shares expert-level knowledge on the do’s and don’t of SPIFs, with lessons from leaders who have rolled out hundreds of them over their careers. Learn why certain SPIFs fail, the characteristics of SPIFs that work well, and data-driven SPIF design (components, timing, etc.).

This is part of the NUDGE 2024 series.

19 Feb 2025

Location

What’s in it for you?

Create a connected sales performance ecosystem

Unify territory planning, quota setting, and incentive programs in a single data platform.

Plan + execute all in one place

Ditch sandboxes and spreadsheets. Test and financially model changes, directly in the platform, then deploy modelled changes instantly.

Accelerate GTM agility

Our unique template-driven configuration enables new incentive plans or changes to be designed and implemented in just hours.

Optimize growth with advanced insights

Apply richer analytics, forecasting and machine learning models to a single source of truth of your data, to unlock maximum revenue. 

Speakers

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Christina Straggas

Head of Global Sales Compensation, Equinix

Maria Oczko-Canant

Head of Global Sales Planning, Compensation and Performance Analytics, Workiva

Kyle Webster

Chief of Staff, Forma.ai
Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multi

What past attendees are saying...

“What is amazing about Forma.ai is that—internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM.”

Suzanne Shadgett

Senior Financial Executive, Stryker

“Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve." 

Dr. Robert Bieshaar

Global Head of Sales Compensation, Autodesk 

Book your spot now

Don't miss out on this incredible opportunity—secure your place today to join the premier event for sales leadership and gain insights from industry experts.

19 Feb 2025

Location

Save my spot