
— Digital event —
— Live event —
Designing healthy rivalry: How to use competition to drive sales performance
Jump into the behavioral science behind sales rivalry, so you can design intentional competitions
Competition can energize performance or quietly erode trust, collaboration, and culture. So how do you create urgency without dysfunction? In this session we'll discuss what behavioral science says about competitive environments, and how leaders can design competition that doesn't backfire.
Together we'll cover:
- What behavioral science says about competitive climate and performance.
- Why competition motivates some sellers and undermines others.
- The research-backed ingredients of “healthy rivalry”: fairness, visibility, rules, recognition, and team norms.
- How to think about competition as a leadership design choice, not just a personality trait of sales.
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What we'll cover
What Should This Say?
With your hosts:
Amanda Gold
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Ryan Mullins

Julie Nelsen

Justin Lane

Shawn Rossi
Shawn Rossi is VP of Strategic Services at Forma.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.
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Amanda Gold

Ryan Mullins

Julie Nelsen

Justin Lane
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Shawn Rossi
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Amanda Gold

Ryan Mullins

Julie Nelsen

Justin Lane
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