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How Finance & Ops Leadership Collaborate on Sales Incentive Planning​

Top revenue leaders explore how they break down silos between Finance, Sales Ops, and Sales to set teams up for a high-performing FY26

The foundation for next year’s revenue growth starts with the plans you make today.

Join top leaders from Stripe, BD, ClickUp, and Forma.ai to learn how cross-functional collaboration can make your territories, quotas, and incentives more effective.

What you’ll learn:

  • Apply lessons from FY25 to design smarter FY26 plans
  • Align Finance, Sales, and Ops for seamless execution
  • Design incentives that drive the behaviors that matter
  • Use data to forecast accurately and plan with confidence
  • Launch territories, quotas, and incentives without friction
Join our session on activity-based-incentives
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What we'll cover

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With your hosts:

Tanu Agrawal

Global Head of GTM Planning & Central Operations, Stripe

Alex Armbruster

Vice President, U.S. Finance & Global Commercial Operations, BD

Jason Wooten

Head of Finance Operations, ClickUp

Shawn Rossi

VP, Strategic Services, Forma.ai

Shawn Rossi is VP of Strategic Services at Forma.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.

Tanu Agrawal

Global Head of GTM Planning & Central Operations, Stripe

Alex Armbruster

Vice President, U.S. Finance & Global Commercial Operations, BD

Jason Wooten

Head of Finance Operations, ClickUp

Shawn Rossi

VP, Strategic Services, Forma.ai

Tanu Agrawal

Global Head of GTM Planning & Central Operations, Stripe

Alex Armbruster

Vice President, U.S. Finance & Global Commercial Operations, BD

Jason Wooten

Head of Finance Operations, ClickUp

Shawn Rossi

VP, Strategic Services, Forma.ai

Digital Event

How Finance & Ops Leadership Collaborate on Sales Incentive Planning​

Top revenue leaders explore how they break down silos between Finance, Sales Ops, and Sales to set teams up for a high-performing FY26

Watch now

What we covered in this event

The foundation for next year’s revenue growth starts with the plans you make today.

Join top leaders from Stripe, BD, ClickUp, and Forma.ai to learn how cross-functional collaboration can make your territories, quotas, and incentives more effective.

What you’ll learn:

  • Apply lessons from FY25 to design smarter FY26 plans
  • Align Finance, Sales, and Ops for seamless execution
  • Design incentives that drive the behaviors that matter
  • Use data to forecast accurately and plan with confidence
  • Launch territories, quotas, and incentives without friction

What Should This Say?

No items found.

Join to hear from speakers:

Tanu Agrawal

Global Head of GTM Planning & Central Operations, Stripe

Alex Armbruster

Vice President, U.S. Finance & Global Commercial Operations, BD

Jason Wooten

Head of Finance Operations, ClickUp

Shawn Rossi

VP, Strategic Services, Forma.ai

What past attendees are saying...

“What is amazing about Forma.ai is that—internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM.”

Suzanne Shadgett

Senior Financial Executive, Stryker

“Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve." 

Dr. Robert Bieshaar

Global Head of Sales Compensation, Autodesk 

Digital Event

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