— Digital event —

— Live event —

How Finance & Ops Leadership Collaborate on Sales Incentive Planning​

Top revenue leaders explore how they break down silos between Finance, Sales Ops, and Sales to set teams up for a high-performing FY26

The foundation for next year’s revenue growth starts with the plans you make today.

Join top leaders from Stripe, BD, ClickUp, and Forma.ai to learn how cross-functional collaboration can make your territories, quotas, and incentives more effective.

What you’ll learn:

  • Apply lessons from FY25 to design smarter FY26 plans
  • Align Finance, Sales, and Ops for seamless execution
  • Design incentives that drive the behaviors that matter
  • Use data to forecast accurately and plan with confidence
  • Launch territories, quotas, and incentives without friction
Join our session on activity-based-incentives
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What we'll cover

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With your hosts:

Tanu Agrawal

Global Head of GTM Planning & Central Operations, Stripe

Alex Armbruster

Vice President, U.S. Finance & Global Commercial Operations, BD

Jason Wooten

Head of Finance Operations, ClickUp

Shawn Rossi

VP, Strategic Services, Forma.ai

Shawn Rossi is VP of Strategic Services at Forma.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.

Tanu Agrawal

Global Head of GTM Planning & Central Operations, Stripe

Alex Armbruster

Vice President, U.S. Finance & Global Commercial Operations, BD

Jason Wooten

Head of Finance Operations, ClickUp

Shawn Rossi

VP, Strategic Services, Forma.ai

Tanu Agrawal

Global Head of GTM Planning & Central Operations, Stripe

Alex Armbruster

Vice President, U.S. Finance & Global Commercial Operations, BD

Jason Wooten

Head of Finance Operations, ClickUp

Shawn Rossi

VP, Strategic Services, Forma.ai

— Live event —

How Finance & Ops Leadership Collaborate on Sales Incentive Planning​

Top revenue leaders explore how they break down silos between Finance, Sales Ops, and Sales to set teams up for a high-performing FY26

The foundation for next year’s revenue growth starts with the plans you make today.

Join top leaders from Stripe, BD, ClickUp, and Forma.ai to learn how cross-functional collaboration can make your territories, quotas, and incentives more effective.

What you’ll learn:

  • Apply lessons from FY25 to design smarter FY26 plans
  • Align Finance, Sales, and Ops for seamless execution
  • Design incentives that drive the behaviors that matter
  • Use data to forecast accurately and plan with confidence
  • Launch territories, quotas, and incentives without friction

23 Oct 2025

Location

What’s in it for you?

Create a connected sales performance ecosystem

Unify territory planning, quota setting, and incentive programs in a single data platform.

Plan + execute all in one place

Ditch sandboxes and spreadsheets. Test and financially model changes, directly in the platform, then deploy modelled changes instantly.

Accelerate GTM agility

Our unique template-driven configuration enables new incentive plans or changes to be designed and implemented in just hours.

Optimize growth with advanced insights

Apply richer analytics, forecasting and machine learning models to a single source of truth of your data, to unlock maximum revenue. 

Speakers

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Tanu Agrawal

Global Head of GTM Planning & Central Operations, Stripe

Alex Armbruster

Vice President, U.S. Finance & Global Commercial Operations, BD

Jason Wooten

Head of Finance Operations, ClickUp

Shawn Rossi

VP, Strategic Services, Forma.ai

What past attendees are saying...

“What is amazing about Forma.ai is that—internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM.”

Suzanne Shadgett

Senior Financial Executive, Stryker

“Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve." 

Dr. Robert Bieshaar

Global Head of Sales Compensation, Autodesk 

Book your spot now

Don't miss out on this incredible opportunity—secure your place today to join the premier event for sales leadership and gain insights from industry experts.

23 Oct 2025

Location

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