— Digital event —

— Live event —

Beyond the plan: Cultural and environmental drivers of sales success

Leading business school academics and GTM experts share how to think more holistically about performance drivers beyond plan design

When attainment slips, most orgs look at the compensation plan. But what about the environment sellers are operating in? This session explores the cultural, macroeconomic, and environmental drivers of sales success (such as burnout, psychological safety, team norms, and workplace stress). Because if the system around a seller is broken, a plan redesign alone won't fix it.

This session will cover:

  • How culture and work environment shape motivation, ethical behavior, and performance.
  • The relationship between enablement, stress, burnout, and seller outcomes.
  • How to think more holistically about performance drivers beyond plan design.
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What we'll cover

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With your hosts:

Monica Gille

VP of Sales – Enterprise & Global Accounts, Hewlett Packard Enterprise

Frank Cespedes

Executive Education Fellow, Harvard Business School

Christopher Plouffe

Professor of Sales, University of Tennessee at Chattanooga

Rakhi Voria

Vice President of Commercial Sales, Flock Safety

David Gerardi

VP, Revenue Optimization, Forma.ai

Monica Gille

VP of Sales – Enterprise & Global Accounts, Hewlett Packard Enterprise

Frank Cespedes

Executive Education Fellow, Harvard Business School

Christopher Plouffe

Professor of Sales, University of Tennessee at Chattanooga

Rakhi Voria

Vice President of Commercial Sales, Flock Safety

David Gerardi

VP, Revenue Optimization, Forma.ai

Monica Gille

VP of Sales – Enterprise & Global Accounts, Hewlett Packard Enterprise

Frank Cespedes

Executive Education Fellow, Harvard Business School

Christopher Plouffe

Professor of Sales, University of Tennessee at Chattanooga

Rakhi Voria

Vice President of Commercial Sales, Flock Safety

David Gerardi

VP, Revenue Optimization, Forma.ai

Digital Event

Beyond the plan: Cultural and environmental drivers of sales success

Leading business school academics and GTM experts share how to think more holistically about performance drivers beyond plan design

Watch now

This conversation is part of the Nudge 2026 Series. Complete the below and we'll give you access to all 5 discussions!

What we covered in this event

When attainment slips, most orgs look at the compensation plan. But what about the environment sellers are operating in? This session explores the cultural, macroeconomic, and environmental drivers of sales success (such as burnout, psychological safety, team norms, and workplace stress). Because if the system around a seller is broken, a plan redesign alone won't fix it.

This session will cover:

  • How culture and work environment shape motivation, ethical behavior, and performance.
  • The relationship between enablement, stress, burnout, and seller outcomes.
  • How to think more holistically about performance drivers beyond plan design.

What Should This Say?

No items found.

Join to hear from speakers:

Monica Gille

VP of Sales – Enterprise & Global Accounts, Hewlett Packard Enterprise

Frank Cespedes

Executive Education Fellow, Harvard Business School

Christopher Plouffe

Professor of Sales, University of Tennessee at Chattanooga

Rakhi Voria

Vice President of Commercial Sales, Flock Safety

David Gerardi

VP, Revenue Optimization, Forma.ai

What past attendees are saying...

“What is amazing about Forma.ai is that—internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM.”

Suzanne Shadgett

Senior Financial Executive, Stryker

“Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve." 

Dr. Robert Bieshaar

Global Head of Sales Compensation, Autodesk 

Digital Event

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