— Digital event —
— Live event —
Analytics & data strategies that power enterprise sales agility
Expert GTM & Ops leaders share their insights to building an adaptive RevOps data strategy
RevOps can’t steer the GTM if the data's noisy, scattered, or defined differently by every team. And in 2026, there’s more data than ever (CRM, finance, HR/people, compensation, usage/product), yet not enough governance around what’s “the version we decide from.” This session is about what “good” looks like for an enterprise RevOps org: a clear data strategy, a monitoring layer leadership actually uses, and an action path when the numbers say something’s off.
We'll discuss:
- Data strategy and governance: what must be consistent across functions and who owns definitions.
- Sales analytics infrastructure for 2026: the views execs actually need to run the year, accounting for attainment distribution, coverage and capacity, payout vs. performance, plan adoption/disputes, segment/region health.
- Making the data actionable: how to turn what you’re monitoring into specific GTM moves without rebuilding reports every time.
- Working with imperfect systems: how to keep AI/scenario tools useful even when the data isn’t pristine.
What we'll cover
What Should This Say?
With your hosts:
Betsy Matthies
.avif)
Danny Schonfeld
Shawn Rossi
Shawn Rossi is VP of Strategic Services at Forma.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.
.avif)
Betsy Matthies
Danny Schonfeld
Shawn Rossi
Betsy Matthies
Danny Schonfeld
