— Digital event —
— Live event —
SPIFs & Strategy: A Sales Operations Masterclass
Experts share how they design, execute and measure SPIFs.
SPIFs can be powerful tools to motivate short-term behavior—but when they’re poorly timed, misaligned, or untracked, they quickly turn into costly distractions. That’s where Revenue Operations comes in. With the right strategy, structure, and analytics, SPIFs can become a high-impact lever for driving targeted outcomes across the sales org.
Join us for a virtual panel discussion with seasoned RevOps and sales compensation leaders as they share real-world approaches to SPIF design, execution, and measurement. From budget planning to behavior tracking, you’ll walk away with a clearer playbook for using SPIFs to support revenue goals—without the chaos.
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What we'll cover
What Should This Say?
With your hosts:
Meredith Noyes
Kayla Thornton
Nabeil Alazzam
Nabeil Alazzam is the founder and CEO of Forma.ai, the only Sales Performance Management (SPM) platform that leverages AI and data science to optimize and individualize sales compensation for large enterprises. With over $1 trillion spent each year on sales compensation in North America, he founded the company in 2016 with a vision that AI could disrupt the wasteful legacy approach to incentivizing and motivating sellers. Forma.ai’s SPM platform now processes billions in commissions annually for customers worldwide. Prior to starting Forma.ai, Nabeil was a sales force effectiveness consultant for Fortune 100 companies and developed a deep understanding of the inefficiencies in enterprise sales organizations and the way they manage sales compensation.
David Gerardi
Meredith Noyes
Kayla Thornton
Nabeil Alazzam
Nabeil founded Forma.ai in 2016 with a vision to completely disrupt the SPM space. Prior to founding the company, Nabeil consulted on sales force effectiveness for Fortune 100s, developing a deep understanding of enterprise sales organizations and how they manage sales compensation.
David Gerardi
Meredith Noyes
Kayla Thornton
Nabeil Alazzam
