— On demand webinar—

— Live webinar—

2025 Sales Planning Masterclass Series

The essentials of data-driven territory and quota planning, plus sales incentive plan design

Ready to jumpstart your 2025 sales planning efforts? Learn from sales performance management experts about infusing data, analytics, and the latest best practices into your territory, quota, and sales comp plan design initiatives for next year.

Join us for this 3-part series.

  • Session 1: Data-Driven Sales Territory Planning Fundamentals (Now on-demand)
  • Session 2: Setting Quotas that are Fiscally Responsible and Motivating (10/10)
  • Session 3: Sales Compensation Plan Design Best Practices for 2025 (10/17)

Note: Recordings of sessions that already took place will be sent to your email.

Join our session on activity-based-incentives
Next session Oct 10
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What we'll cover

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Featured sessions

With your hosts:

Nabeil Alazzam

Founder, Forma.ai

Nabeil Alazzam is the founder and CEO of Forma.ai, the only Sales Performance Management (SPM) platform that leverages AI and data science to optimize and individualize sales compensation for large enterprises. With over $1 trillion spent each year on sales compensation in North America, he founded the company in 2016 with a vision that AI could disrupt the wasteful legacy approach to incentivizing and motivating sellers. Forma.ai’s SPM platform now processes billions in commissions annually for customers worldwide. Prior to starting Forma.ai, Nabeil was a sales force effectiveness consultant for Fortune 100 companies and developed a deep understanding of the inefficiencies in enterprise sales organizations and the way they manage sales compensation.

David Gerardi

VP Revenue Optimization, Forma.ai

Kyle Webster

Chief of Staff, Forma.ai

Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multiple industries, with deep experience in software/technology, distribution, and retail.

Nabeil Alazzam

Founder, Forma.ai

Nabeil founded Forma.ai in 2016 with a vision to completely disrupt the SPM space. Prior to founding the company, Nabeil consulted on sales force effectiveness for Fortune 100s, developing a deep understanding of enterprise sales organizations and how they manage sales compensation.

David Gerardi

VP Revenue Optimization, Forma.ai

Kyle Webster

Chief of Staff, Forma.ai

Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multi

Nabeil Alazzam

Founder, Forma.ai

David Gerardi

VP Revenue Optimization, Forma.ai

Kyle Webster

Chief of Staff, Forma.ai