— Digital event —
— Live event —
Under the Microscope: The Anatomy of an Enterprise Sales Planning Process
What does a best-in-class sales planning process look like at scale?
This session takes an inside look at how and when top enterprise organizations approach sales planning—from strategy to execution.
We’ll discuss:
- Cross-functional collaboration – Aligning Sales, RevOps, and Finance for seamless planning
- Building a strong data foundation – Ensuring accuracy, consistency, and trust in sales planning data
- Iterating on past performance – Lessons from previous sales cycles to drive smarter planning
- Avoiding common breakdowns – Key failure points and how to navigate them
- The role of AI and automation – How technology is shaping the future of sales planning
‍
This panel is one of five in the 2025 Sales Planning Summit, by submitting this form you'll gain access to all five recordings
Watch now
Save your seat
What we'll cover
1
2
3
What Should This Say?
No items found.
With your hosts:
Melissa Fenner
Senior Director, Sales Compensation and Incubation Strategy, Docusign
Akira Mamizuka
VP, Global Sales Operations, SaaS, LinkedIn
Marina Vigen
VP, Sales Strategy
& Planning, Atlassian
David Gerardi
VP, Revenue Optimization, Forma.ai
Melissa Fenner
Senior Director, Sales Compensation and Incubation Strategy, Docusign
Akira Mamizuka
VP, Global Sales Operations, SaaS, LinkedIn
Marina Vigen
VP, Sales Strategy
& Planning, Atlassian
David Gerardi
VP, Revenue Optimization, Forma.ai
Melissa Fenner
Senior Director, Sales Compensation and Incubation Strategy, Docusign
Akira Mamizuka
VP, Global Sales Operations, SaaS, LinkedIn
Marina Vigen
VP, Sales Strategy
& Planning, Atlassian
David Gerardi
VP, Revenue Optimization, Forma.ai
