— Digital event —
— Live event —
How Customer Potential Modeling Can Transform Your Sales Planning Process
Data-driven sales planning best practices
What we'll cover
What Should This Say?
Build smarter territories & quotas
It's time to rethink how go-to-market teams plan for revenue growth — starting with a smarter view of customer potential.
Join us for an educational session on how forward-thinking GTM teams use customer potential modeling to power more accurate sales planning, and we'll end with a use case of how Forma.ai enables it at scale.
In this session, you’ll learn about:
- Forecasting revenue potential: Approaches to modeling future customer revenue with greater precision
- Data science deep dive: A look at the data-driven techniques behind potential-based modeling
- Sales planning integration: How to embed customer potential into territory, quota, and resource planning
- Technology in action: How Forma.ai connects modeling and execution in one seamless platform
With your hosts:
Nabeil Alazzam
Nabeil Alazzam is the founder and CEO of Forma.ai, the only Sales Performance Management (SPM) platform that leverages AI and data science to optimize and individualize sales compensation for large enterprises. With over $1 trillion spent each year on sales compensation in North America, he founded the company in 2016 with a vision that AI could disrupt the wasteful legacy approach to incentivizing and motivating sellers. Forma.ai’s SPM platform now processes billions in commissions annually for customers worldwide. Prior to starting Forma.ai, Nabeil was a sales force effectiveness consultant for Fortune 100 companies and developed a deep understanding of the inefficiencies in enterprise sales organizations and the way they manage sales compensation.
Kyle Webster
Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multiple industries, with deep experience in software/technology, distribution, and retail.
Nabeil Alazzam
Nabeil founded Forma.ai in 2016 with a vision to completely disrupt the SPM space. Prior to founding the company, Nabeil consulted on sales force effectiveness for Fortune 100s, developing a deep understanding of enterprise sales organizations and how they manage sales compensation.
Kyle Webster
Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multi
Nabeil Alazzam
