
— On demand webinar—
— Live event —
Sales science: How to design incentives that optimize seller performance
Industry leaders discuss how to use data to create motivating comp plans and drive desired seller behaviors
Gone are the days of gut-feel decision-making in sales strategy. The integration of data and analytics into sales compensation planning is no longer a nice-to-have but an absolute necessity.
Join this conversation to hear from experts on how to leverage data to design incentives that truly optimize seller performance.
This is part of the NUDGE 2024 series.

What we'll cover
With your hosts:
Les Reif

Brian Bolt
Brian is currently the Senior Director - Incentives, Performance, and Analytics at Red Hat where he's held roles in Corporate FP&A and Incentives since joining the company in 2019. Prior to Red Hat, Brian held various financial leadership roles at MetLife, BASF and Progress Energy. Brian has a BBA from the University of Toledo, a MAC from UNC-Chapel Hill, and is a licensed CPA in NC. He resides in Raleigh, NC with his wife Sally and is about to enjoy experiencing the life of an empty nester as he sends his youngest of 4 children to college later this summer.

Bethany Rucker

Cortnie Giambrone
Kyle Webster
Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multiple industries, with deep experience in software/technology, distribution, and retail.


Les Reif

Brian Bolt

Bethany Rucker
Cortnie Giambrone

Kyle Webster
Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multi

Les Reif

Brian Bolt

Bethany Rucker

Cortnie Giambrone
