— Digital event —

— Live event —

Real plans, real problems: Live breakdowns of sales comp scenarios

Dissecting real problems and sharing valuable lessons learned, from leaders who have seen it all before

Even the best-designed plans can go sideways — with missed goals, gaming, misalignment, and more. In this interactive session, experts dissect real-world sales comp failures and share lessons you can apply in your own organization.

We’ll discuss:

  • Why good plans fail: When design doesn’t match execution
  • Where things break: Common issues with quotas, accelerators, complexity, and misalignment
  • How to fix what’s not working: Frameworks for assessing and course-correcting
  • What real examples reveal: Lessons from the field to sharpen planning instincts
  • Your chance to dig in: Live problem-solving and Q&A with the community
Join our session on activity-based-incentives
This panel is one of five in the Sales Comp Career Week series, by submitting this form you'll gain access to all five recordings
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What we'll cover

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With your hosts:

Nathan Rosas

Head of Sales Incentive Compensation, Netflix

Bethany Rucker

Director, Sales Incentive Compensation, Thomson Reuters

James Jackson

Global Head of Revenue Operations, Canva

David Gerardi

VP, Revenue Optimization, Forma.ai

Nathan Rosas

Head of Sales Incentive Compensation, Netflix

Bethany Rucker

Director, Sales Incentive Compensation, Thomson Reuters

James Jackson

Global Head of Revenue Operations, Canva

David Gerardi

VP, Revenue Optimization, Forma.ai

Nathan Rosas

Head of Sales Incentive Compensation, Netflix

Bethany Rucker

Director, Sales Incentive Compensation, Thomson Reuters

James Jackson

Global Head of Revenue Operations, Canva

David Gerardi

VP, Revenue Optimization, Forma.ai

— Live event —

Real plans, real problems: Live breakdowns of sales comp scenarios

Dissecting real problems and sharing valuable lessons learned, from leaders who have seen it all before

Even the best-designed plans can go sideways — with missed goals, gaming, misalignment, and more. In this interactive session, experts dissect real-world sales comp failures and share lessons you can apply in your own organization.

We’ll discuss:

  • Why good plans fail: When design doesn’t match execution
  • Where things break: Common issues with quotas, accelerators, complexity, and misalignment
  • How to fix what’s not working: Frameworks for assessing and course-correcting
  • What real examples reveal: Lessons from the field to sharpen planning instincts
  • Your chance to dig in: Live problem-solving and Q&A with the community

02 Oct 2025

Location

What’s in it for you?

Create a connected sales performance ecosystem

Unify territory planning, quota setting, and incentive programs in a single data platform.

Plan + execute all in one place

Ditch sandboxes and spreadsheets. Test and financially model changes, directly in the platform, then deploy modelled changes instantly.

Accelerate GTM agility

Our unique template-driven configuration enables new incentive plans or changes to be designed and implemented in just hours.

Optimize growth with advanced insights

Apply richer analytics, forecasting and machine learning models to a single source of truth of your data, to unlock maximum revenue. 

Speakers

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Nathan Rosas

Head of Sales Incentive Compensation, Netflix

Bethany Rucker

Director, Sales Incentive Compensation, Thomson Reuters

James Jackson

Global Head of Revenue Operations, Canva

David Gerardi

VP, Revenue Optimization, Forma.ai

What past attendees are saying...

“What is amazing about Forma.ai is that—internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM.”

Suzanne Shadgett

Senior Financial Executive, Stryker

“Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve." 

Dr. Robert Bieshaar

Global Head of Sales Compensation, Autodesk 

Book your spot now

Don't miss out on this incredible opportunity—secure your place today to join the premier event for sales leadership and gain insights from industry experts.

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02 Oct 2025

Location

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