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How The World’s Top Companies Roll Out Sales Comp Plans

Experts share how they approach sales comp plan rollout to ensure a successful launch and maximize impact

Rolling out a new sales compensation plan sets the foundation for your team’s performance and alignment with company goals for a considerable period of time (even past the first rollout period, you can be correcting behavior you intentionally or unintentionally set into motion).

Ultimately, ensuring a smooth, timely, and effective launch makes the difference between a comp plan that motivates and one that fails.

In this session, we're consulting sales comp leaders from the world's top companies to learn how they're ensuring a smooth roll out for 2025. Don’t miss detailed takeaways on how to communicate your next plan change.

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What we'll cover

1
What a successful rollout looks like in practice
2
Ways to overcome common challenges pre-rollout
3
Sustaining engagement and sales team motivation post-launch

What Should This Say?

With your hosts:

Don Hubbartt

Head Sales Compensation Center of Expertise, Siemens

Silvia Alvarado

Director, Sales Compensation, Instacart

Bettina Kaemmerer

Incentive Compensation Management Consultant, Bee-Comp Ltd

David Gerardi

VP, Revenue Optimization, Forma.ai

Nabeil Alazzam

CEO & Founder, Forma.ai

Nabeil Alazzam is the founder and CEO of Forma.ai, the only Sales Performance Management (SPM) platform that leverages AI and data science to optimize and individualize sales compensation for large enterprises. With over $1 trillion spent each year on sales compensation in North America, he founded the company in 2016 with a vision that AI could disrupt the wasteful legacy approach to incentivizing and motivating sellers. Forma.ai’s SPM platform now processes billions in commissions annually for customers worldwide. Prior to starting Forma.ai, Nabeil was a sales force effectiveness consultant for Fortune 100 companies and developed a deep understanding of the inefficiencies in enterprise sales organizations and the way they manage sales compensation.

Don Hubbartt

Head Sales Compensation Center of Expertise, Siemens

Silvia Alvarado

Director, Sales Compensation, Instacart

Bettina Kaemmerer

Incentive Compensation Management Consultant, Bee-Comp Ltd

David Gerardi

VP, Revenue Optimization, Forma.ai

Nabeil Alazzam

CEO & Founder, Forma.ai

Nabeil founded Forma.ai in 2016 with a vision to completely disrupt the SPM space. Prior to founding the company, Nabeil consulted on sales force effectiveness for Fortune 100s, developing a deep understanding of enterprise sales organizations and how they manage sales compensation.

Don Hubbartt

Head Sales Compensation Center of Expertise, Siemens

Silvia Alvarado

Director, Sales Compensation, Instacart

Bettina Kaemmerer

Incentive Compensation Management Consultant, Bee-Comp Ltd

David Gerardi

VP, Revenue Optimization, Forma.ai

Nabeil Alazzam

CEO & Founder, Forma.ai
Nabeil founded Forma.ai in 2016 with a vision to completely disrupt the SPM space. Prior to founding the company, Nabeil consulted on sales force effectiveness for Fortune 100s, developing a deep understanding of enterprise sales organizations and how they manage sales compensation.

Digital Event

How The World’s Top Companies Roll Out Sales Comp Plans

Experts share how they approach sales comp plan rollout to ensure a successful launch and maximize impact

Watch now

What we covered in this event

Rolling out a new sales compensation plan sets the foundation for your team’s performance and alignment with company goals for a considerable period of time (even past the first rollout period, you can be correcting behavior you intentionally or unintentionally set into motion).

Ultimately, ensuring a smooth, timely, and effective launch makes the difference between a comp plan that motivates and one that fails.

In this session, we're consulting sales comp leaders from the world's top companies to learn how they're ensuring a smooth roll out for 2025. Don’t miss detailed takeaways on how to communicate your next plan change.

What a successful rollout looks like in practice
Ways to overcome common challenges pre-rollout
Sustaining engagement and sales team motivation post-launch

What Should This Say?

Join to hear from speakers:

Don Hubbartt

Head Sales Compensation Center of Expertise, Siemens

Silvia Alvarado

Director, Sales Compensation, Instacart

Bettina Kaemmerer

Incentive Compensation Management Consultant, Bee-Comp Ltd

David Gerardi

VP, Revenue Optimization, Forma.ai

Nabeil Alazzam

CEO & Founder, Forma.ai

What past attendees are saying...

“What is amazing about Forma.ai is that—internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM.”

Suzanne Shadgett

Senior Financial Executive, Stryker

“Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve." 

Dr. Robert Bieshaar

Global Head of Sales Compensation, Autodesk 

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