— Digital event —
— Live event —
Beyond alignment: Designing the GTM operating system
Uncover how GTM leaders create an operating system that aligns teams, streamlines decision-making, and eliminates the chaos that slows growth
You've designed a great GTM on paper, but if Finance won't approve exceptions (budget's locked!), Sales keeps pursuing side deals, and HR is on a different eligibility calendar, you can't move fast and your entire plan is over before it had a chance to succeed. This session covers how top orgs are thinking about building holistic, scalable, and powerful GTM operating systems.
We'll discuss:
- The monthly/quarterly cadence RevOps should run to keep everyone honest about the plan.
- How real leaders position RevOps as the neutral owner of “the way GTM changes get done”—way beyond the CRM owner.
- What to prepare so Sales, Finance, and HR are aligned on the inputs and can focus on the decisions at hand.
.png)
This conversation is part of the RevOps Kickoff 2026 Series. Complete the below and we'll give you access to all 5 discussions!
Watch now
Save your seat
What we'll cover
1
2
3
What Should This Say?
No items found.
With your hosts:
Sowmya Srinivasan
VP, Revenue Operations, Hubspot
Shefali Raghavan
VP, GTM Strategy & Operations, G2
Dominic Ballinger
VP, Revenue Operations, Sage
David Gerardi
VP, Revenue Optimization, Forma.ai
Sowmya Srinivasan
VP, Revenue Operations, Hubspot
Shefali Raghavan
VP, GTM Strategy & Operations, G2
Dominic Ballinger
VP, Revenue Operations, Sage
David Gerardi
VP, Revenue Optimization, Forma.ai
Sowmya Srinivasan
VP, Revenue Operations, Hubspot
Shefali Raghavan
VP, GTM Strategy & Operations, G2
Dominic Ballinger
VP, Revenue Operations, Sage
David Gerardi
VP, Revenue Optimization, Forma.ai
