— Digital event —

— Live event —

From analyst to leader: How to accelerate your sales comp career

Experts share their journey from analyst to leader, and what they wish they'd known sooner

Sales compensation is a niche field, but it can be one with a path to leadership for those who know how to navigate it. Hear from sales comp pros who started as analysts and rose to lead strategy, teams, and company-wide impact.

We’ll discuss:

  • How to grow faster: The stages of a sales comp career and how to avoid common slowdowns
  • Which skills get you promoted: The technical, analytical, and leadership traits that unlock your next role
  • Making the leap to strategist: Practical ways to take ownership and move beyond execution
  • Getting noticed: Proven tactics to build visibility, influence, and executive support
  • What leadership really looks like: Honest insights from those who’ve climbed the ladder
Join our session on activity-based-incentives
This panel is one of five in the Sales Comp Career Week series, by submitting this form you'll gain access to all five recordings
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What we'll cover

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With your hosts:

Ryan Farber

Director, Sales Compensation, Barracuda

Kelly Englisch

Director, Sales Incentives, Iron Mountain

Leo Rocha

Sr. Director, Compensation, CHG Healthcare

Shawn Rossi

VP, Strategic Services, Forma.ai

Shawn Rossi is VP of Strategic Services at Forma.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.

Ryan Farber

Director, Sales Compensation, Barracuda

Kelly Englisch

Director, Sales Incentives, Iron Mountain

Leo Rocha

Sr. Director, Compensation, CHG Healthcare

Shawn Rossi

VP, Strategic Services, Forma.ai

Ryan Farber

Director, Sales Compensation, Barracuda

Kelly Englisch

Director, Sales Incentives, Iron Mountain

Leo Rocha

Sr. Director, Compensation, CHG Healthcare

Shawn Rossi

VP, Strategic Services, Forma.ai

Digital Event

From analyst to leader: How to accelerate your sales comp career

Experts share their journey from analyst to leader, and what they wish they'd known sooner

Watch now

This panel is one of five in the Sales Comp Career Week series, by submitting this form you'll gain access to all five recordings

What we'll cover in this event

Sales compensation is a niche field, but it can be one with a path to leadership for those who know how to navigate it. Hear from sales comp pros who started as analysts and rose to lead strategy, teams, and company-wide impact.

We’ll discuss:

  • How to grow faster: The stages of a sales comp career and how to avoid common slowdowns
  • Which skills get you promoted: The technical, analytical, and leadership traits that unlock your next role
  • Making the leap to strategist: Practical ways to take ownership and move beyond execution
  • Getting noticed: Proven tactics to build visibility, influence, and executive support
  • What leadership really looks like: Honest insights from those who’ve climbed the ladder

What Should This Say?

No items found.

Join to hear from speakers:

Ryan Farber

Director, Sales Compensation, Barracuda

Kelly Englisch

Director, Sales Incentives, Iron Mountain

Leo Rocha

Sr. Director, Compensation, CHG Healthcare

Shawn Rossi

VP, Strategic Services, Forma.ai

What past attendees are saying...

“What is amazing about Forma.ai is that—internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM.”

Suzanne Shadgett

Senior Financial Executive, Stryker

“Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve." 

Dr. Robert Bieshaar

Global Head of Sales Compensation, AutodeskÂ