Modern ICM software for optimizing sales comp 10x faster
Legacy ICM software is holding you back
Spend less time in the weeds of sales comp
You can now automate the time intensive sales compensation operations that you’ve been doing manually with Forma.ai’s proprietary data model and workflow system.
End-to-end incentive comp tracking & visibility
Full visibility to every change, communication, and approval allows you to orchestrate from above and streamline your entire ICM process.
Eliminate sales comp disputes and errors
Stop worrying about commission calculation errors and disputes, with the Forma.ai team on your side! We will ensure all rules and workflows are set up properly.
End-to-end task automation
Completely automate your commissions management tasks
From comp plan management, updating payout rules, calculating short-term incentives and SPIFs, to managing complex crediting and territory models, Forma.ai helps automate mission critical ICM processes.
Workflow and process orchestration
Streamline your ICM workflow from end-to-end
Streamline every sales comp workflow, from the most basic to complex. You can customize processes for different actions, assign owners and approvers for each task, and have an audit trail throughout the entire process with Forma.ai’s next-generation workflow system.
Customized reporting and performance tracking
Performance reporting and tracking to move the needle
Make data-driven decisions, focus on the right areas at the right times, and ensure your reps understand their plans with our Performance Reporting suite.
Data management
Flexible and robust data management
Forma.ai provides a full suite of data management capabilities for enterprise sales compensation, including integrating any data source to robust ETL and validation functionality.
Seamless Data Integrations
Designed to scale with your enterprise, use our fully customizable integrations to load, validate, clean, and transform any volume of data from any source.
Watch a tour of Forma Operator ICM in action
From template-driven comp plans using standardized, verified data—to real-time dashboards for reps, Forma.ai transforms how you design, manage, and adapt incentives. Make retroactive changes without ripple effects, and give every seller a clear path to quota—with zero manual overhead.