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Forma.ai wins Product of the Year at Sales and Marketing Technology Awards

The Business Intelligence Group awarded Forma.ai with their prestigious Product of the Year award in recognition of their innovative sales compensation automation platform and service. Founded by Nabeil Alazzam, a seasoned incentive compensation consultant and practitioner, Forma.ai has developed a transformative approach to sales compensation automation coined “Sales Compensation as a Service,” a hybrid of platform and external operations that allows enterprise sales teams to perform sales compensation activities at limitless scale.

Forma.ai’s platform utilizes robust data modeling and ingestion, alongside automated workflows to streamline sales compensation activities and to provide sales reps with real-time visibility of their sales performance.

This win comes on the heels of $10 million in Series A funding led by Crosslink Capital and supported by Golden Ventures, Panache Ventures, Uncork Capital, and Xfund.

With a head office in Toronto and a top-notch team spread across North America, Forma.ai is set to disrupt the way organizations activate sales compensation at their organization through its leading technology which is already being used to process billions of dollars in annual commissions by global organizations like Autodesk, OpenTable, and Stryker.

About the Sales and Marketing Technology Awards

The Sales and Marketing Technology Awards program, more commonly known as ‘The Sammys,’ honors technologies and organizations that help companies overcome the challenges of connecting and collaborating with prospects and customers.

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

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