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Unleash the revenue-driving potential of sales compensation

Close more deals with our AI-powered incentives. Guaranteed.

We power $billions in sales for world-leading enterprises

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Engineered for Results

Forma.ai is the only sales compensation automation solution purpose-built to improve sales performance. That's why we can promise results like this:

Boost Sales Performance

4%

minimum lift in overall sales

Retain Top Sales Reps

9%

minimum lift in sales rep retention

Predict Comp Spend

99%

accurate comp spend forecasts

ryan hagedorn

"Forma.ai saved us after a year of significant sales compensation challenges. The first projection and plan that we implemented with Forma.ai led to our best quarter ever — it was a total turnaround."

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Ryan Hagedorn

COO, Edmentum

Customer Testimonials

"Like no one else"

"With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve. If I like it, I can click it into production. It allows me to focus on what’s possible to turn sales compensation into a strategic advantage. "
Dr. Robert Bieshaar

Snr Director, Worldwide Sales Incentive Compensation, Autodesk

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"What ICM should look like"

"Forma.ai allowed us to say goodbye to the broken and old way of approaching Incentive Compensation and say hello to the future of what ICM should look like. Forma.ai is a game-changer and has a support team that we’ve rated #1..."
Jacob Medina

Director of People & Growth, KCI Wireless

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"The silence is deafening"

"Sales Ops is the noisiest department. There’s always some fire starting or a major change coming down the line that causes issues or takes weeks to implement. It’s hard to believe this thing is working; the silence from sales ops is deafening."
Suzanne Stradgett

Chief Financial Officer, Stryker Canada

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"Quick and easy"

"We needed more than software. We needed an equally innovative partner we could trust to help us draw actionable insights from our data... and their commission tracking provides real-time data and clean visualizations, making it quick and easy to implement plan changes."
Senior Financial Analyst

OpenTable

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"The complete package"

"Forma.ai isn't just an incentive compensation admin tool, so it doesn't just replace one process. It replaces two or three costly systems and gives you a sales comp consultant too. It's the complete package. There's no substitute for someone who is as invested in your success as you are, and with Forma.ai you get a whole team of them."
Ryan Hadgerton

Chief Operating Officer, Edmentum

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"We are thrilled"

"We are thrilled that the monthly payroll process has become so much more streamlined and even our own HR department is surprised that we are able to submit the finalized payroll reports two weeks ahead of the deadline."
Alison Roach

Accounting Supervisor, Ritter Communications

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"Just truly magical!"

"Forma.ai is like a unicorn... just truly magical! It has the agility and sophistication to turn a critical logic enhancement from concept to production quicker than we could update our Incentive Compensation Documents. This has led us to be one of the top T-Mobile TPR Dealers in the USA."
Jacob Medina

Director of People & Growth, KCI Wireless

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"Our best quarter ever"

"Forma.ai saved us after a year of significant sales compensation challenges. The first projection and plan that we implemented with Forma.ai led to our best quarter ever — it was a total turnaround."
Ryan Hagedorn

Chief Operating Officer, Edmentum

Blog & Resources

Articles

What is a sales accelerator?

Sales accelerators are a great way to motivate your sales team and increase productivity — when they’re executed well. In…

Buying sales compensation software?

Cut through all the noise and find a sales compensation solution that delivers exactly what your business needs with this free guide.

Sales Compensation for the Modern Enterprise

Forma.ai was purpose-built for large enterprises with global sales teams. That means we don't just handle complexity well — our platform thrives on it.

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For CFOs, COOs and CROs

Attract and retain top sales talent with better incentives and earning potential than the competition.

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For Sales Compensation Analysts

Eliminate the burden of sales comp administration and elevate your team to a strategic role in the organization.

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For Sales Reps and Executives

Get real-time data about your earnings and even get tips on which accounts to close to maximize your commissions.

Recent Articles

Articles

What is a sales accelerator?

Sales accelerators are a great way to motivate your sales team and increase productivity — when they’re executed well. In…